Most apartment managers are pretty closed minded about advertising opportunities, and do little, or nothing to promote their apartment community. So, with this mentality, how will a prospective renter perform an apartment search to find your community? Chances are, he / she will not ever find your community unless they get in the car, drive around, and stumble upon your community by accident. As a landlord, or a management company, there are certain places to advertise, and specific websites to market your community on to gain the best exposure, and to increase your opportunities for renting your apartments for rent.
Craigslist is a free website to post and publish apartment listings. Yes, there are some paid aspects of Craigslist, such as the job postings, but currently apartment listings are free. A large number of online apartment hunters are searching for apartments on Craigslist, and will definitely find you if you've taken a few minutes to post your available apartment for rent on their website. Craigslist is great because landlords can actually post the specific apartment that is available so when prospects come across it, they already know everything they need to about that particular apartment.
Next, you need to make sure you're listing your community on all of the leading apartment search engines. Each of the major apartment search websites offer general apartment community listings to large multi-family properties. Because each of these websites collectively receive many millions of monthly visitors, the odds of someone coming across your community get significantly better being listed on the above mentioned sites.
Also, when you list online with most of these websites, they also put your apartment community advertisement in a rental magazine that gets circulated to a large number of grocery stores, and gets seen by a large number of potential renters. This can dramatically increase your exposure, and great news, is usually free with your online listing!
Do not hire a human directional sign person to stand out front with your community name printed on a large sign. These are costly methods of advertising, and are not likely to attract prospects. Do not put large banners on the walls of your apartment buildings hiring to attract the eyes of drive-by prospects because there are certain codes and regulations attached to this and only new apartment communities can get away with it for a period of time. The last thing you need is a fine, which could result from this type of advertising.
I hope that this has helped you determine the best places to advertise your community to get the best exposure to rent your apartments. Following these methods should ensure your success as a landlord or apartment management company.