You can promote your rental property in various ways. Your method of advertising will depend on numerous factors like the type of your property, its location and your budget for the advertisement. Many landlords and property managers use a combination of the following methods in advertising their property.
1. Using “For Rent” Signage
Hanging a “For Rent” sign in front of a property is the most common method of advertising a rental property. But this only works best when your property is located in a place where numbers of people walk every day and car traffic past the building and the building itself is at least as attractive as the rental unit.
2. Newspaper Ads
News ads are conventional method of advertising your home rental. Most tenants often start seeking for rental property in classified ads and those who are from other area or state will log on to the local paper from afar. Ads are effective in papers that have many residential listings.
3. Neighborhood Flyers
Consider posting an ad on public bulletin boards on the grocery stores, Laundromats and coffee shops in your neighborhood. Your ad on your rental property might appeal to the people who are visiting these places.
4. Online Listings
Online rental service is becoming popular these days. Some listings are national in scope while others are regional. To find online listings in you area, use the internet to search for residential renting. Do not forget to consider Craigslist, which is widely known as a great classified advertisements website.
5. Apartment-Finding Services
In some places, apartment-finding services are prominent. Landlords usually list their properties to home finder services. If you know that this method is known in your locale, you can use this method especially if other landlords have proven that it is an efficient means of advertising.
6. Word of Mouth
Despite the ubiquity of internet and other modern methods of advertising, it is without a doubt that promoting a rental business through word of mouth is effective way of getting the interest of potential tenants. Also, for other landlords it makes better sense to market their rentals through word-of-mouth. They prefer telling their friends, neighbors and current tenants the vacancy in their property to size down the number of potential tenants that they need to screen.
7. University or Corporate Housing Offices
If your property is close to a large college or university, consider posting the ad to these universities. Do the same if there are corporative housing offices within your area. These colleges and corporate housing offices will include your property in their list for little or no fee. In fact, advertising in corporate housing is usually a great opportunity for most landlords to get a good tenant. They can be sure that the tenant has a job and you can be certain that the tenant has gone through and passed a lot of screening tests (in landing the job) that you will be using, too.